Kunden – Parkdepot

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„Wenn Hubspot nicht mehr ausreicht“ 

Hubspot Migration, Custom Data Model,

Omni Channel und API Schnittstellen beim

internationalen prop-tech start-up

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Ausgangslage:

Parkdepots Hauptgeschäftszweig – die effiziente Verwaltung von Parkflächen – mag auf den ersten Blick ein wenig simpel wirken, jedoch trügt der Schein. Eigens entwickelte Kamerasysteme, die vor Ort installiert werden, Steuern, Messen und Erheben wertvolle Nutzungsdaten für mehrere tausend Parkflächenbetreiber in ganz Europa. Hinter dem Erfolg steckt ein ausgereifter Vertriebsprozess, ein Customer Success Team, sowie Installateure und Ingenieure, die als Operations Teams zum Einsatz kommen. Die Koordination dieser Teams erfolgt mittlerweile komplett über Salesforce und neugewonnene Kunden werden direkt in das interne Datenbanksystem übertragen . Als wir vor gut einem Jahr mit Parkdepot die Migration von Hubspot zu Salesforce planten, sah das jedoch noch anders aus.

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Herausforderungen

  • Fehlende Transparenz über Account, Key-Account und Group-Account Hirarchien.
  • Kein sauberes Sales KPI Reporting, da viele Milestones (z.B. First Call Scheduled, First In-Person Meeting Done, etc.) gar nicht reportfähig erfasst wurden.
  • Hubspots starres Datenmodell konnte Parkdepots komplexes Gefüge aus Datensatztypen nicht mehr gerecht werden. Das Zusammenspiel von verschiedenen Parkplatztypen, Eigentümern, Mitmietern und Verwaltern konnte nicht sinnvoll abgebildet werden.
  • Komplexe After-Sales Team- und Prozessstruktur, welche so nicht korrekt abgegrenzt werden konnten.
  • Fehleranfälliger, manueller Datenübertrag von Hubspot Datensätzen in interne Systeme

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Lösungsansatz

Bei Parkdepot galt es zuerst ein simples, aber umfassendes Datenmodell zu entwickeln, welches ihrer Wertschöpfungskette gerecht wird. Damit haben wir den Grundstein gelegt für ein sauberes Erfassen von Teilprozessen, Verantwortlichkeiten innerhalb der verschiedenen Teams abzugrenzen und die generelle Effektivität, sowohl von Sales, sei es durch bessere Pipeline Transparenz, oder beim Service, durch ein Skill-basiertes Case Routing, zu erhöhen.

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NFQ X hat uns super Unterstützt bei der Migration von HubSpot zu Salesforce.  Die Erst-Implementierung von Salesforce Omni-Channel lief schnell und Reibungslos.

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IHRE TRANSFORMATION JETZT STARTEN!

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Ausgewählte Kundenstories

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„Salesforce from Scratch“

Service Cloud, Custom CPQ und Billing beim e-commerce fullfillment Vorreiter

Die gesamte Story lesen.

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Bei Alaiko konnten wir erfolgreich das Data Transparency, Reporting und KPI Tracking einführen.

”Beispiel wie toll NFQ uns Unterstützt”

Die gesamte Story lesen.

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„Wenn Hubspot nicht mehr ausreicht“

Hubspot Migration, Custom Data Model, Omni Channel und API Schnittstellen beim internationalen prop-tech start-up

Die gesamte Story lesen.

[/et_pb_testimonial][/et_pb_column][/et_pb_row][et_pb_row column_structure=“1_3,1_3,1_3″ admin_label=“Row“ _builder_version=“4.16″ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_column type=“1_3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“ theme_builder_area=“post_content“][et_pb_testimonial author=“John Doe“ job_title=“Web Engineer“ company_name=“Microsoft“ portrait_url=“http://de.nfq-x.de/wp-content/uploads/2022/03/logo_media4care_transparent.png“ quote_icon=“off“ quote_icon_color=“rgba(0,0,0,0)“ quote_icon_background_color=“rgba(245,245,245,0)“ portrait_width=“200px“ portrait_height=“55px“ _builder_version=“4.16″ body_font=“Open Sans||||||||“ body_line_height=“1.8em“ background_color=“#ffffff“ animation_style=“slide“ animation_direction=“bottom“ animation_intensity_slide=“10%“ border_radii=“on|8px|8px|8px|8px“ border_width_all=“0px“ border_color_all=“#efefef“ border_style_all=“solid“ border_radii_portrait=“on|0px|0px|0px|0px“ border_color_all_portrait=“RGBA(255,255,255,0)“ border_style_all_portrait=“none“ box_shadow_style=“preset1″ box_shadow_color=“rgba(198,198,198,0.3)“ box_shadow_style_image=“preset1″ use_border_color=“on“ border_color=“#efefef“ portrait_border_radius=“100px“ global_colors_info=“{}“ theme_builder_area=“post_content“]

Bei Alaiko konnten wir erfolgreich das Data Transparency, Reporting und KPI Tracking einführen.

”Beispiel wie toll NFQ uns Unterstützt”

Die gesamte Story lesen.

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Bei Alaiko konnten wir erfolgreich das Data Transparency, Reporting und KPI Tracking einführen.

”Beispiel wie toll NFQ uns Unterstützt”

Die gesamte Story lesen.

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Ihre Anfrage.

NFQ X GmbH erhebt, verarbeitet und nutzt Ihre vorstehenden personenbezogenen Daten zur Bearbeitung Ihres Anliegens. Weitere Informationen finden Sie in der Datenschutzerklärung.